BEYONCE NEW DEREON AD

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Despite her songwriting dilemma, Beyonce shot a dope promo ad for her new line of House of Dereon clothing.




Is she praising the Lord in the first one? The 2nd shot looks really animated, me likes! The third, the cut and lace up back is nice but what's up with the flea market dress print? I adore the 4th look because she looks completely out of character! The 5th is something I'd rock and look number 6, fierce! But who's gonna rock that bodysuit outside in public?





Her affordable line is coming soon to stores.

SASHA FIERCE FOR DEREON & ROC NATION GOES TO SONY

Beyonce's alter ego Sasha Fierce will be coming to a department store near you!



The superstar's House of Dereon are creating a back-to-school line which includes sportswear, accessories, shoes, etc at affordable prices. The Sasha Fierce for Dereon will be sold in Macy's & Dillards this fall.

Cute. I'm diggin that dress.

Jay-Z's Roc Nation Label has finally found a home.

The Roc Nation is a deal with Sony and also is in part with Atlantic Records.

“Sony is Roc Nation. That’s where Roc Nation’s going through,” said Jay-Z.

Jay-Z told Billboard he attempted to throw the idea of Roc Nation out to his previous label close to 4 years ago but no one was interested in his enterpenurship ways and just wanted him to release a record.

Sucks for them.

SEPERATED FOR A YEAR?

What's really good with all these couples hiding their separation? And especially for a year's time?!

First Ursher & Tameka were separated for a year before announcing their divorce, now Matthew and Tina Knowles (parents to Beyonce & Solange) have been separated and are living in different houses for a year too!


Tina claims she couldn't deal anymore with Matthew's controlling ways and dealings and so she split. She's kept busy by taking care of both her daughters and designing for her fashion line with Beyonce, House of Dereon.


Matthew, your skeletons are slowly coming out. A lot of conning and schemes huh?